A lot of retailers try to succeed in the virtual world by making great online websites and stores. A lot also fail due to clunky loading times and also confusing layouts that are too much to absorb in one go. Toggi, on the other hand has an interesting website that does not necessarily have all the bells and whistles, but it does get the job done.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
Thus in a nutshell, the qualities for a good website for an apparel business can be summed up as having good speed, clear and simple layout, simple directions, and also customer feedback and service. This website can thus be used as an example for other stores to emulate to make themselves not only successful in the real world, but in the virtual world as well.
The website of this retailer gains its loading speed from the fact of its simple layout. Even dial up connections will not have a problem loading up the page in full. Faster connections of course starting from 1 mbps sees the page load almost instantly and quite smoothly. This of course is a boon for the store especially when it comes to impatient internet surfers and shoppers.
The simplicity of the layout most likely enhances the speed by which it loads. The site opens up with a few graphics on highlighted offers with all the sub topics and products on the left side of the screen. One can select fashion items for men, women and children amongst others on the tabbed organizer on the left side.
An interesting tab on the left of the site is one that deals with a technical guide. The guide basically covers the material usage of the items on sale and gives technical specs on each one in terms of how it can stand up to the elements. This is quite interesting and useful for first time buyers.
Further clicking on in any tab also opens up a further sub menu that further gives a collection for men women and others such as equestrian use. An accessories section is also quite interesting in that it shows a collection for bags, scarves and even socks that the buyer might be interested in.
Social media is also well represented within the site as one can also click links to these sites. There are available Facebook, Instagram and Twitter tabs you can click and go to. More product offerings are also marketed on these sites, as what is of course planned by the web developers to increase market reach.
Another interesting and novel move by the company is to provide a product registration for products bought from their stores. This in a way keeps track of loyal customers and also helps them make a database for future promotions and sales and deals. Very few if any company does this for their sites as an aftersales service.
Thus in a nutshell, the qualities for a good website for an apparel business can be summed up as having good speed, clear and simple layout, simple directions, and also customer feedback and service. This website can thus be used as an example for other stores to emulate to make themselves not only successful in the real world, but in the virtual world as well.
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